Happy Hour

July 25, 2008

The Outsiders and Nike

Filed under: Ramblings — levyang @ 7:32 am

I’m sure by now, you’ve heard about the Nike Human Race that is going to be held simultaneously in 25 cities around the world on 31 August 2008.  While Manila was not selected as an official city, there are plans to organize a run here so that runners in this part of the world can also join and be part of the Human Race. However, in Bullrunner’s blog, I was disappointed to read Coach Rio’s post that only those with Nike Ipod and/or Sportsband can join the run😦  Hmmmm, is it just me but suddenly, I felt like I was back in grade school where there’s this bunch of kids who had this new toy/shirt and all of them were playing/wearing it and I was left out.  Remember the book “The Outsiders” by S.E. Hinton?  I felt like I was part of the group called the “Greasers” who didn’t belong😦 I don’t know…maybe because all this time I thought running was supposed to be about bringing people together who share a common passion.  That anyone can run even sans the latest gear or what have you.  In fact, you don’t even need running shoes as evidenced by those children racing barefoot in some of the races.  It’s just sad because when I first heard about the Human Race, I thought it was such a terrific concept.  But this “you can’t join if you don’t have Nike Ipod/Sportband” thing only unmasks this run as nothing more than a marketing ploy for us to buy more Nike gears/stuff.  Sorry, but I don’t buy that and I won’t buy Nike.  This “greaser” will much rather run Mizuno 1 (without water) and Mizuno 2 (without finishing times) any day over Nike and its so-called Human Race.

No cheers.

7 Comments »

  1. mag-speedo aquathlon na lang tayo. same date😀

    Comment by margaloo — July 25, 2008 @ 3:19 pm | Reply

  2. I think you’re probably the first guy I’ve read who wasn’t all that crazy about the Nike Human Race hype🙂 But yeah, same sentiments. And I’ll take Mizuno run (warts and all) any time as well.

    On another note, would you know how much is Nike sportsband? It’s not like it’s Php200 or less is it? Which is basically how much you would pay for registration form in most run events.

    Comment by Gene Ordanza — July 26, 2008 @ 9:10 am | Reply

  3. Let’s run as bandits!

    Comment by runmd — July 26, 2008 @ 3:31 pm | Reply

  4. Levy, you have a strong point. I was telling RunMD in his blog that I have nothing against Nike and their Ipod or sportsband. I’m against the fact that the non-Nike wearers aren’t included in the mix. I know if New Balance sponsored some event like this, they would want to include ALL runners in their events. They’ve co-sponsored several running events in the SF Bay Area already this year. Regarding the virual run that Niketown-San Francisco is having, it’s so disorganized right now, they have no clue if they’re going to have it!

    I plan on running the event in Los Angeles with some friends but as a bandit. I don’t plan on going over a finish line or if there’s a starting mat, I won’t be there either. For me, it will just be a fun run / workout.

    Comment by sfrunner — July 27, 2008 @ 1:56 am | Reply

  5. levy, i just realized that you have a nice blog (seen it through the loony runner’s blog). the people at nike philippines tried to reach me to spread the news about this event through my blog but after knowing the mechanics and the “hidden agenda”, i just ignored their request and don’t intend to run such event here in los angeles. you have a good point in your post. running is supposed to be for everybody. i just saw a documentary film on the TV about NIKE here in the US and it pains me to see their sub-contractors in Vietnam on how they treat their shoe factory workers there. however, according to NIKE, they have improved on this matter for the past years. anyway, bald runner’s blog will always be about running without any corporate sponsorships and my posts are for people who would like to experience running and for runners who would like to improve their finish times and be able to maintain running as part of their well-being and lifestyle. good luck on your blog and your future endurance sports events.

    Comment by kingofpots — July 28, 2008 @ 3:53 pm | Reply

  6. Marga, ANY race will do, so long as it is not sponsored by NIKE 🙂

    Gene, according to TBR’s blog, the sportsband thing costs P3T thereabouts.

    RunMD, interesting idea but i guess i’ll have to pass even on that one. Don’t want to run in a race where I’m not welcome.

    SFrunner, Yup, kudos to New Balance for being inclusive instead of exclusive🙂

    Baldrunner, thanks very much for the visit, am really enjoying your posts especially those narrating your baptism to trail running. Am glad to know that it appears I’m not alone in my disappointment with NIKE. About NIKE’s alleged worker abuse, let me just say NIKE isn’t alone in that department. Might not have any more shoes to buy if one were to boycott companies who abuse workers. Looking forward to Baldrunner’s Races in the future🙂

    Comment by levyang — July 29, 2008 @ 5:25 am | Reply

  7. Hey levy, I think this is what Nike was afraid of in organizing a local race. They didn’t want the Pinoys to feel that they were locking out all those who didn’t have Nike+ kits. That’s why Coach Rio kept reiterating the fact that this Nike physical race in Manila was not an official race but more of a gathering for all the Pinoys who signed up for the virtual worldwide run. Since all these Pinoy virtual runners would be running their own 10km anyway, they thought of just gathering them together in one place.

    I’m not a Nike endorser. And I do agree running should be open to everyone. I do know Nike didn’t want all the others to feel left out too that’s why they gave those discount coupons and free sportsbands. That’s also why I thought it was a good idea to allow people to win the kits and give them a chance to join. It’s more of a service to the readers.

    Comment by thebullrunner — August 25, 2008 @ 7:47 am | Reply


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